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   Rowan Burns

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  Event Planning and Operation  
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History:

  • Targa Tasmania – a major motor sport event in Tasmania, Australia, involving more than 400 participants over 5 days. Positions: Media Manager, Vehicle Selection Manager, Member of Organising Committee. Duties: Organisation of media and promotional launches across Australia; development of audio visual presentations; speech writing; publication of written material (manuals, programs, competitor and official information); preparation and circulation of media releases; pre-event liaison with media personnel (newspapers, magazines, radio, television); day-to-day liaison with media during the event, including arrangement of daily media conferences; publication of a daily newsletter for competitors during the event; compilation of world-wide media coverage and reporting to the Tasmanian Government on its value (estimated at $21 million per year); producer and director of 20 minute promotional video; producer of officials’ training video.
     
  • Australian Bartenders Guild – organisation of an annual cocktail championships at Wrest Point Hotel-Casino. Duties: Liaison with hotel management on promotion and sponsorship; development with guild executive of event program; arrangement of media launch; preparation of media releases; arranging media coverage of the evening.
     
  • West Australian Squash – development of the WA Squash Open as an international event involving participation of Australia’s top international male and female players. Duties: Arrangement of sponsorship; advertising and promotion; sourcing of officials and other volunteer personnel; negotiation with players on appearance fees, accommodation and prizemoney; development of event format; arrangement of media coverage, including media launch.
     
  • CyclingSouth – development and delivery of Bike Week in four consecutive years. Duties: Development of events; organisation of events; liaison with volunteer personnel; drafting of budgetsl arrangement of sponsorship; gaining approvals for use of venues; risk management assessment; publication of detailed route instructions; media liaison, including publication of multi-page newspaper features prior to the week; direct management of each event; public launches of the week; creation of posters and information pamphlets; organisation and promotion of schools competitions.
 

Knowledge
and Skills:

  • Conceptualization
    1. Audience
    2. Activities
    3. Venues
    4. Budgets
    5. Scheduling
       
  • Management
    1. Personnel needs
    2. Tasking
    3. Reporting procedures
    4. Sources of labour/volunteers/contractors
       
  • Programming
    1. Scheduling and conflicts
    2. Length of event
    3. Rosters for personnel, contractors and suppliers
    4. Event promotion and publicity
       
  • Risk Management
    1. Venue security and safety
    2. Participant safety
    3. Public safety
    4. Insurance
    5. Contingencies (weather, force majeure)
       
  • Personnel
    1. Training and briefings
    2. Conflict resolution
       
  • Operations
    1. Management structure
    2. Personnel supervision
    3. Reporting procedures and format
    4. Meeting formats
    5. Security monitoring
       
  • Assessment
    1. Project planners
    2. Post-event debriefing of personnel and/or managers
    3. Incident reporting
    4. Feedback mechanisms for next event
       
 
 

 
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© 2005-2006 Rowan Burns — The Cycling Adventurer
This page last updated on 29-10-06